Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗morePaths.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I hate to say this but DON’T WASTE YOUR $$$ ON THIS. At least not yet. I just purchased this program in good faith to support the developer and others coming up with innovative ways for writers to get their words on the page. Unfortunately something seems to be broken with this program, or this version of this program. The app does not look,or function as advertised in the App Store. It just looks broken and bugged out. I spent too much time trying to figure out how to create a project or add to it. The navigation is either confusing or absent. There is no user manual in the app or on the developer’ s website. The concept is good but that’s about all that is going on. I’ll be happy to update this review once the developers fix this unusable mess.
In 10 years of using iOS, I’ve written maybe two or three reviews. Please let me warn you not to waste 18 dollars on this app like I did. It’s almost completely unusable. The only “help” is through videos which don’t explain anything. And 75% of the promised features appear to be missing. The only option I have for writing appears to be Movie. It’s advertised that you’re supposed to be able to do Television and Novel, as well, but I have none of those options. And there’s not even really a way to easily create a new document. Please don’t make the same mistake I did. I would give anything to have the ability for a refund. I should have taken the reviews of this compan’s other apps into consideration, but I thought for sure this would be a different story. I was wrong.
Turn your iPhone, iPad, or Apple Vision Pro into a portable Hollywood writing studio. Whether you are drafting a screenplay on the train, outlining a...