Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Weather Creative Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought that the photos would correlate to the weather experience. So if it were raining the photo would be one thing if the temp was cold or hot the photo might indicate as much but that’s not the case. If it were, when I was IN the same place as one of my saved locations I would expect the same photo to be there but it isn’t. Cute? Yes! Accurate? Sure! But disappointed that the photos don’t tie in the weather as I thought based on the images in the App Store. I actually downloaded three of these from the developer and found the same for each.
I liked the app so paid to remove ads. Have been using it like that for weeks and loved it. Now, I am getting a popup requiring me to accept the privacy policy and terms of use before proceeding, and the privacy policy states that they can track me to deliver personalized ads and that they install cookies, etc. to deliver other services. They provide links to other websites that instruct you how to limit tracking on your device but don’t provide any simple in-app preferences like many/most websites in the EU do. It’s frustrating because I don’t speak the primary language of the country I am in, so I have to use a translator to access the information about how to prevent cross-site tracking more generally in my country rather than just having simple on/off toggle switches within the app itself. This should be moot anyway since I paid for ad removal, but then why are they telling me that I have to accept a privacy policy that opts you into personalized ads unless I go through all of these steps to opt out? Otherwise love the app, but privacy control needs to be more accessible and transparent.
You are the best weather up in the underworld and I can use it without Internet and like if I’m on the road or something and I’m like I want is the weather going to be like in Rhode Island or something you guys are like OK I’m going to get these people whatever they need and that’s why I knew in my right lovely guys like it and hopefully and the best rate and out of all of them so yeah
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