Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Siang Peng Ng · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time there is a bus service amendment, there is always an app update by the next day. App is intuitive, with bus routes, precise bus location tracking, and favourites. However, one thing that can be improved is that the system tends to estimate the number of bus stops the bus is away from less than actual. (Eg bus is actually 6 stops away, it says bus is 1-2 stops away)
The app used to be really great, other than the few times it showed a longer time than when the buses were supposed to arrive. But now, all of a sudden, it just no longer is able to find my actual location. Also, it sometimes hangs and there are no words or numbers, just the format.
App crash when trying to change to other bus stop for time viewing
SingBUS is a simple app that provides quick access to estimated bus arrival timings and bus service information for SBS Transit, SMRT, Tower Transit a...