Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ING Bank Slaski S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It has the right functionality and clear interface.
The app, despite having been configured to use Polish in system settings, insists on presenting its UI in English. First time I use an app that somehow manages to fail obeying user preferences! Also, when requesting a BLIK payment, I enabled access to some of the contacts only, but you insist on full access. I don’t suspect you of spying on your customers and assume this is a big, but it’s still annoying.
If you’re an expat or foreigner in Poland, I would not recommend this app because only parts of the app appear in English. For example, if you want to open a saving’s account, all your options will be in Polish. I hope they fully translate the app at some point. Their UX is also offputting. Feels unfinished.
Moje ING mobile received the Silver Laurel in the „Banking App 2025” category in the Invest Cuffs competition. With our Moje ING mobile app, you can...