Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Westminster CA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I reported to fix the street due to many potholes and uneven pavement which has ruined our car tires, but get no response within the app. it was reported on 7/5/20 but still no response or someone assigned to fix our streets and potholes. this app is useless if no one gets assigned to fix our streets
Become a civic citizen and engage with your city like never before by downloading the official app. With features like City Hall, Places, News, Calend...