Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sounak Sarkar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unintuitive and nearly invisibly colored deep blue on black background icons, automatically reduces photo size on screen to create an edit area smaller than human fingers can adjust or human eyes can see. Uninstalled after a single attempted photo edit.
This app is horrible. It doesn’t work whatsoever! Do not download, you will regret for the the rest of your sorry life.
This has no ads and gets the job done. Although I do have a glitch where it won’t let me scroll up for my photo library, but overall, would highly recommend.
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