Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CITY OF GREENWOOD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I play softball in greenwood. I use this app to see the schedule and to check for rainouts. Not all the links work when you tap on it to see the schedule.
I’ve had a ton of issues with the softball schedules. When I click on the links to each night nothing happens.
Stay connected to your members, students, patrons and visitors through Greenwood Parks & Recreation’s customized mobile app built just for you. Users...