Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Warby Parker Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was blown away by how easy you made the process of ordering and getting new glasses, online, during the pandemic, as well as by the genuine sincerity of your wonderful customer service representatives. I had similarly exciting and wonderful experiences in both your Austin, TX and Newbury St, Mass. Locations. So imagine how excited I was when the Garden City, NY store opened, 5 miles from my home! The first time I went in to inquire about frames, I had seen in one of the emails you sent me, I was met with an attitude that made me feel as if I was intruding on your sales representative. I didn’t stay long after she pointed me in the right direction to look for them. Tonight I returned, script in hand, and my friend and I were met with a locked door. The mall closes at 8, as do all of the retail stores, so we had no idea you closed at 7. One gentleman closing the register, one sales person assisting what must have been their last customer of the night, and instead of smiling and telling us that they were closed, she merely pointed to the bottom of the door, where indeed it clearly states they closed 9 mins ago. Same attitude, second time I felt devalued. Will I go for a third? I’m not sure. I really do love your product and have been seriously excited about getting my second pair of glasses with you, but maybe I should just order online again, or do it in Texas, when I visit my son next time. Although this sounds ridiculous to me, since you are now practically in my backyard, clearly your representation is much better elsewhere, pretty much everywhere, other than Roosevelt Field Mall in Garden City, NY.
I started my experience with Warby Parker through the at home try on since we don’t have a store close to us. I didn’t fall in love with any of the frames the first two at home try ons so I decided to do the quiz to find my style. The quiz was a huge help!!! I had five new styles coming to me and they shipped so fast!!! I fell in love with 4 of the styles!!! I had finally found styles I loved and that looked great on me but now had to narrow down my choice to just one... I found the one I loved the most and proceeded with the ordering process. Ordering was so easy! I had done some of the stuff beforehand such as getting my prescription added to my account and getting my pd measured. The communication with Warby Parker far exceeded my expectations- they were extremely fast in responding to emails and questions. They truly helped me get what I needed. After receiving my order, they immediately emailed suggesting the higher index lenses and quickly updated my order to match what I agreed to for the order. My order shipped within a few days and I received my glasses about a week later!!! Extremely fast service, amazing customer service (that is truly hard to find now a days) and super cute options!!! I will definitely be recommending Warby Parker to everyone and using them again for my next pair of glasses!!! Thank you Warby Parker- you guys are amazing and have a new customer for life now!!!!
I began looking at Warby Parker a couple years ago when my nephew started working for them. My sister has WP glasses and they are super cute as well as my nephew and his wife.....all very stylish. Once I decided I was going to purchase them I got my prescription from my local dr (you can go to any store and get a script as well), literally I just took a picture of it and they got the information they needed from it. When it came to uploading my pupillary distance, the service department emailed me within minutes (it’s like they were waiting for me to upload it) to let me know I needed to redo it and I did. Again within minutes I was notified that it was successfully uploaded. The service department noticed my strong prescription and recommended via email that I should get the high index glasses so my lens would not be so thick. To me this is very personalized customer service. They look out for every detail for every order making sure the customer is happy with their purchase when they get it in the mail. When I called to confirm everything (I just wanted to make sure), they knew who I was when I called, I assume by my phone number, and they were able to answer all my questions quickly. When it came to how fast my glasses arrived...I was able to see updates on what was going on with my glasses through the app. I literally was on the phone with customer service Monday afternoon and now Saturday afternoon, I am wearing them. That 5 days from order to door. That’s amazing.
Our app is the easiest way to shop for Warby Parker eyeglasses, sunglasses, and contacts. Our eyeglasses start at $95 (prescription included!), and fr...