Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sandeep Bhandari · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Maybe you can add some more changers
It’s not anything super hi-tech, but kids love it. Easy to use, but you need to tweak it a bit to actually disguise your voice
Can't beat the price!! It's fun to goof around with! Until you find out the boss does not have any use for smart phones.
Record clear audio and shape how it plays back without wrestling with complicated editors. Skip the messy steps of making a take sound fun, focused, o...
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