Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UNITED STATES FOUNDATION FOR INSPIRATION AND RECOGNITION OF SCIENCE AND TECHNOLOGY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just not terribly user friendly. Could use some work.
All the app is doing is displaying web pages. And the web pages are not designed for modern smartphones. I don’t call this an app. It is a poor substitution for a browser. Trying to do simple things like viewing the upcoming schedule for your favorite team is not possible. Removing app.
I used the app last year and it was great! This year, there is job content for the 2017 Championships - either one. I have been waiting for it since the Championships website says that the detailed information will be in the app. When will we see it?
The 2026 FIRST® Championship presented by BAE Systems will bring together thousands of students from around the world for the ultimate celebration of...