Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lisandro Rodriguez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The addition of the import exiting photo feature was essential for practical use. The application is sufficient for acquiring measurements that are not available by physical means. I used this tool to take measurements from photos and then took physical measurements. The accuracy was 5% - 20%, which is good enough for my purposes. The user experience can be greatly enhanced with better selection buttons and process to use the application. It is not intuitive where the demo ends and using tokens for project begins. The user is given the same screens as the demo and not until selecting to measure is the user asked for purchased tokens. Having “Demo”, “New Project”, Existing Projects” as separate selections on the main screen would be helpful with a request for token made when “New Projects” is selected. Old Review Useless; cannot add photo by camera or pre-existing photo I am using iPad Pro, iOS 16.6.1 Only the demo photo is available to make measurements. The help documentation does not contain information to get photo into the MIDDELO library. I purchased additional tokens thinking that it doing so would show feature to add photo, but that did not work. I received no responses from developer. Because this application only works with its demo file it is useless. I would rate this app as a zero number, but the lowest available rating is one star, so that is the rating I gave it I will proceed to get information I need mathematically. It would had saved me a little time, but such is life.
So far ease of use is good.
MIDDELO is the most accurate building measure app! Calculate measurements of the entire building with all of its surfaces, walls and roof - no matter...