Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗McKesson Canada · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes the app works great, making it convenient to refill prescriptions. Other times, I try to do a refill and it takes me to a blank screen that tries to load unsuccessfully. It just spools endlessly and I can’t leave the screen. The only “fix” is to uninstall and reinstall the app, which gets really annoying after a while.
The app won’t even let me make an account! Keeps stating I’m using an invalid email even though I’m using auto fill to put my email in to ensure it’s all spelt 100% correctly. This app needs a serious update. How stupid!
Sign up in this app is not successful. Need to update this issue.
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