Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Romit Dodhia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's honestly a fun game to play when you're in public and really don't want to talk to people
I like this game and I am 8 years old. I like this game because you can be a lot of different types of narwhals and you never know what you are going to turn into
This game is super cute and fun, but the (almost) full-screen ads that randomly pop up while I'm tapping mean that I have to constantly exit out of the App Store and go back to the game. (I use an iPad for all of my games.)
•••••••••••New Animal •••••••••••••• Narwhal Evolution!!! One day, some scientific experiments made those Narwhals start to mutate. Would you like to...
| Name | Price | Type |
|---|---|---|
| 2 M | $0.99 | One-time |
| Remove Ads | $0.99 | One-time |
| 6 M | $2.99 | One-time |
| 20 M | $4.99 | One-time |