Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Springer Publishing Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The content includes several grammatical and content errors. For example, “select all that apply” in the stem with only four choices and no ability to select more than one answer. Not to mention the countless misspellings, inaccurate abbreviations, and missing words. There are only 10 questions per chapter and more than half of them don’t load. Of the ones that do load (and don’t contain errors), they’re only written at the knowledge/understanding level. I expect much better from a quizzing resource about education and assessment practices- the irony! Plus when you build a custom quiz, it doesn’t account for the questions you’ve already answered. Buyer beware! I would recommend putting your money towards a valid, reliable resource that is appropriately written and actually works.
I did study and pass exam, but I used much more than this app. I used recommended review book from NLN, nearing comprehensive exam of PhD, never worked a day as educator in a classroom but have read majority of books or articles recommended. There are many spelling or grammatical errors that can be fixed with a simple spellcheck or grammatical review. Some of the review questions were oddly written or the rationale did not actually provide a rationale. I honestly think the education is what prepared me more for the exam, but having a book handy on my phone was helpful when on the go for quick review.
Love this app!! If you are preparing for the CNE, I highly recommend it. I love how it incorporates colors and you can tag the questions as didn’t, somewhat, or know. It is a great visual. It looks and feels engaging. I am enjoying learning using this app.
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