Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Profit Rhino · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The customer service team try to help but sometimes the app and database on the backend is really clunky. I really don’t think updates and features are high on their priority
We are having multiple issues since the merger. Price book is screwed up, functionality of platform is not the same, resolution to issues takes weeks to resolve if any. The merger with Callahan Roach has really fumbled out of the gate.
When you get deep into the price book nested menu, you better know what you’re looking for because if you want to go up one menu level, you can’t. One level takes you up two. Two levels takes you to the customer create page. A problem this critical should’ve been discovered and fixed during beta testing. A non-functioning program should never be distributed.
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