Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Project Lead The Way · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please make a “login through Clever” option
I wanted this for my class but when I realized students couldn’t login I was relieved since it meant I wouldn’t have to walk around and see if students were using their phones properly. Now, I know your thinking “how very boomer of you” but that’s not entirely the truth because I’m a gen X. Anyways I’m going to go light a pancake on fire for lunch. Hope my review could help
Search only searches the titles (still) and you should be able to filter out the full sessions. Someone suggested at our lunch table have the next PLTW summit app be a design competition for the comp sci students and have them on-site to debug issues! Great idea!!
Project Lead The Way (PLTW) is a nonprofit organization that provides transformative learning experiences for PreK-12 students and teachers across the...