Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ruslan Goncharenko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I didn’t even get to play the game because as soon as it opened it pasted from the clipboard. Upon further investigation it does this every single time you open the app
This could be a great game except for the ads that you have to watch between each play..
Roll the labyrinth ball is a logical game. Move the blocks with your finger to create a path for moving the ball to the light GOAL block. But fixed...