Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Janine Toole · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My 7 year old likes the app, but It won’t save her stars for the levels after 4. It’s very frustrating because our goal is for 3 stars on each level and now we have to just remember what level she’s on and how many stars she got. Please fix this! I feel like we paid for nothing!
There are only 4 free levels which took my 7 year old daughter less than 5 minutes to complete. I’m guessing it would take her about 30 minutes to complete the next 26 levels and the upgrade costs $8.99. I would consider the upgrade if it was $.99 or offered a couple hundred levels for the $8.99. Not a good value!
I am a 20 year veteran special education teacher that found this at a reading seminar. It looks great and isn't decked out with too many "whistles and bells". However, the stories are incomplete. The read aloud goes further than the actual viewed passage, but both end without a complete story. Disappointing. Enough so that it makes me hesitant to upgrade to the paid version.
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| Name | Price | Type |
|---|---|---|
| Up to 2 Users | $1.99 | One-time |
| Add up to 10 Users | $2.99 | One-time |
| Access All Levels | $2.99 | One-time |