Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EXTENSION, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'm a doctor in a 900 bed hospital and it's often difficult to find a nurse given the spread out floor plan. I was very hopeful this app would help. This app does not work well in practice for a few reasons--about 30-40% of the time I don't get a response because of poor adoption. Also, many messages are delayed an hour or more which is really concerning in an ICU setting. When messages are delivered delayed the time stamp reflects when it makes it to your device--not when it is sent. Also, messages don't include the patient name and room number when you contact the nurses or social workers even when you access the recipient through the patient's name. Basically a huge step down from regular text messages--engage 5 does not have a monopoly on encrypted messaging.
Vocera Engage™ Mobile is the smartphone application companion for Vocera Engage™, the next-generation patient alarm safety and event response platform...