Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Han Chang Lin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The theory behind the usefulness of the app makes sense but the practical execution is horrible. The page slide bar is way too close to the iPhone X home bar so when trying to do anything, literally anything, you end up swiping thru apps or activating reachability and bringing the screen down. The <> buttons are too close to the bottom home button and also don’t respond well. I’ll probably delete the app.
To use this app which I understood to be a browser, wants people to sign into Facebook or their email account first which gives too much data to app developer and I’m not willing to do it especially since don’t see relevance to what this app is for. No app support either as was going to directly address this issue with app developer but the only way was to leave a review at the time I downloaded this app. Cannot use this browser unless agree to give away your data to this app developer.
Works on iPad but fails to open on iPhone 6 with current IOS. Must be a bug in iPhone version!!!
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