Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nikolay Davydov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I do not recommend this app. It does some sketchy stuff. I booked flights, but then I got a call saying the flights don’t exist so they’ll book it and pay the difference except for the taxes, upgrade the seats, and allow us to select the seats. The money came out of my account a full day before I got any kind of confirmation about the flight actually being booked. The flight was booked, however, it costs the same as if I would’ve booked normally now AND the airline is not allowing me to select my seats. I’m being referred back to this app to get help with it, but frankly I’m nervous to email them for any kind of help because every email I’ve received from them was flagged as spam. DO NOT USE THIS APP.
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