Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SHENZHEN NEOON INDUSTRIAL CO., LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app feels like if was put together over the weekend by some guy as a proof of concept. The gui is inconsistent. First you have to put in information such as gender, weight, and height. But don't make any mistakes because you cannot go back. The only way to go back is to choose the app and start from the beginning (you can edit this info once you've done the initial setup, thankfully). To begin, I had to choose British measurements because I don't know my info using metric. That's fine but then you have to select your height as feet and factions of feet. So for example 5'10" is really 5.83. Then the toggles look like they were copied from somewhere else. Some you have to click on to go to a separate page to toggle and add additional information while others you can toggle from main page. Some toggles i can figure out what they do while others I'm not quite sure.
So far it’s been an ok app. Once I figured out you had to turn the screen on the watch for it to sync with the app it did better. My biggest issue is that it doesn’t sync with the Health App on my iPhone. My other band did sync so I saw my steps and sleep data in 1 place. Problem is that band broke and this replacement is working well. If they don’t update the app soon, I may look for another app that does sync with Health.
I mean the app is okay and everything, except if you wanna use the camera. When you take a picture, if you tap on the picture you just took in the bottom right corner, the app crashes. Every. Single. Time. Without fail. Kinda annoying. I know I bought the watch cheap, but it should still do everything it promises. Also when I go to set an alarm, I can’t set a P.M alarm. It just changes it back to A.M. Other than that, it’s an okay app with an okay watch.
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