Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phillip Bank PLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Limtre
The update on June 1st, 2020 was greatly needed. Beforehand, I had to delete the app, re-download it, and put in the 6-digit code each time, just to check the balance. Thank you for this much needed update.
Welcome to Phillip Mobile. Welcome to the future of banking. Quick account opening Skip bank visits. Open your bank account with a few simple steps....