Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Weblications · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ll be out of the US for school on and off for the next 2 years. I registered and downloaded this app, and it gave me an ID card that’s saved in the app, which is awesome, but what I love most is that as soon as you open the app, there’s a button you can tap for help. I tapped it and it immediately asked where I am. Of course I closed it, but what peace of mind to have, knowing that I can just ask for help if I need it!
Many travelers believe that their health insurance and trip insurance purchased before leaving will be enough to cover them in medical emergency situa...