Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Francesc Navarro Machio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It will not give me my car photos
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I know there is such things as ads, but anytime I scroll to the bottom, an ad always shows up. I MEAN ALL THE TIME. Anytime I go into the app, if I just tap on a car, it’s an ad. And even more than that! The dope part is, is that the cars are perfect. You can get the option to just pick a car brand!!!
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