Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CWTSATO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall the app is great and very helpful. The improvements are very noticeable. The links to the websites are very helpful. The airport maps are useful. The only issue I have with the app is how frequently it logs you out and then you have to go through the whole process of logging back in. When I need to access stuff quickly it’s annoying and doesn’t help when you have bags in your hands trying to juggle the phone and get logged in again just because you close the screen. A feature to add tickets to your digital wallet would be helpful for checking in.
The use of this app is overall very helpful. It needs work, though. The password issue is significant, especially you log in while in transit because you flight has been delayed or canceled, to find a prompt to update your password. This is the last thing anyone should have to deal with while in transit. If my connection has been canceled, please allow me the option to pick my alternate flight. Not just automatically re-route to nearest airport. This caused so many more issues. Last, just an opinion. Personnel on official travel are on uncle sam’s dime. Uncle Sam being the American tax payer. We’re always scrutinizing how to appropriately allocate every dime. But it’s absolutely ok to strand 20 active duty personnel in Chicago (for example). Lodging rate $218 a day. Per diem $75 a day, or combined $293 a person per day. That’s over $5800 a day being wasted. There has to be a way of coding personnel on official travel as priority. Oh, and as a closing statement, to benefit of the government. Maybe review airports and figure which ones have issues, like Chicago O’Hare (ORD) and avoid those airports as much as possible. To answer you question, Yes, I’ve been stuck in Chicago more than once for several hours. This most recent adventure, all of our connecting flights were canceled. Now stranded in Chicago for day 2.
I just spent 30 minutes logging in. 30 minutes! I have an account, but forgot the password. So I changed it using the process. It didn’t work. It said it took the new password, but the new password would not work. I believe I tried to change it to one of my past 10 passwords ( HELLO! I’m changing the password because I forgot it, so how am I supposed to know my last 10 passwords in order to choose something different?). It said the password was changed successfully, but it was not. When I finally tried something completely different, it worked right away. At which point I found out that my CWT account is actually under an old email, because the account says I have no travel. So I repeat the process for the old email address. After all this, the app just directs me to the airline’s web site to make a flight change. I needed to change airlines. Thanks for nothing CWTSato. I will be using the individual airline apps from here on out.
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