Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗goTandem · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If I would have known that the recent update was going to completely change the app, I never would have updated it. It used to be very simple and straightforward, but now it is confusing, hard to navigate, and overwhelming. Which is exactly the opposite of what a good Bible app should be. I hope you will consider going back to the original format, but if not, I’m sorry to say I will have to delete the app as it is just too confusing and overwhelming.
When I open this app on my iPad, it would be great to have the app associate the screen in landscape or profile. It always wants me to take my iPad and juggle my device around so I can read it. It is a small change but a nice modification to the app.
Excellent app. Takes a few minutes to set up your personal questions. These questions allow the app to personalize its content to wherever you're at in life. You can always go back and reanswer these questions as your situation changes and it will again re-customized to what your current situation is as it changes. Give it a shot.
Back to the Bible was founded by Theodore Epp in 1939. His passion was to use modern technology to bring people back to the Bible. The radio program h...