Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Likeways Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What the title says - it just doesn't work. Either too many hits/too long a route or no hits at all. And doing the same search using exactly the same setting actually yields different results (how do you even manage that?). No. If you want to get deliciously, helplessly lost in a big city, just do it the old-fashioned way for now.
When it actually works, it outlines a "path" past the places with the most Facebook likes. No other mapping features. No information at all about the points of interest along the way. Whoops indeed.
All the routes I typed in this app responds to as "whoops, we found too many items the route is too long" - even for routes that are just a few miles. So what is the point of this app if it cannot handle a few POI?
Tired of walking the same boring routes? Recognised worldwide (FastCo, Wired, The Atlantic, Citylab) as an innovative pedestrian navigation app that g...