Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mo Moin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are so many ads back to back that you cannot even finish reading. Plus some information outdated, like the biggest country, answer is USSR which doesn’t exist anymore
If I could give it 0 stars I would. Ad back to back. Didn’t even get to start a game. Deleted it after 30 seconds in the app.
Full of add! Before you read a new ad will pop up. So irritating that I deleted this app in less then 120 seconds.
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