Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Merced · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Be wary, this app is not secure without regular updates. City has overlooked the fact that the developers of this app aren’t maintaining their product.
Update injected a regression failure. Bug: can’t add a photo.
I don’t know whose brainchild this was, but thank you!
A new and improved version of the Merced Connect app will be released soon, bringing enhanced features and a better user experience. Stay tuned for up...