Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ChowNow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried to use today. Would not go through the full registration using google account. Kept ending in an error after verifying my phone number. So I created an email account. Got to the end of my order and would only accept Apple Pay. I don’t have Apple pay. After 20 minutes trying to place my order for pick up just drove to the restaurant and ordered at the counter. Which then cost me another 20 minutes.
App seems fine, but when I submitted an order it gave me an error and told me I couldn’t submit an order. Since I didn’t receive an order confirmation email or any other way to show my order went through, I gave up and chose another option for lunch. Then an hour after lunch, I receive an email telling me my order will be ready an hour ago. Had to call the store for a refund, thankfully that was easy and the restaurant was understanding. ChowNow needs to hire some QA, because that was a terrible experience.
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