Complicate It

Benjamin Kelsey · iOS

Complicate It

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Complicate It screenshot 1Complicate It screenshot 2Complicate It screenshot 3Complicate It screenshot 4

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Complicate It Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.9 ★(409)

Rating Distribution

3.9
★★★★☆
409 reviews
5
8%
4
4%
3
18%
2
29%
1
42%

Top Countries

🇺🇸 US🇩🇪 DE🇳🇱 NL
Reviews (3)▼
★★★★★Chelsxlove8/15/2023
Love the badges

My favorite part of the app are the badges, which I just call emojis because it’s like having a little emoji on your watch face. They’re really cute and I’ve been changing the badge each day. Will there be more badges added in the future? I’d love to have a book badge and some more Christmas themed badges. 😊

★★★★★_ricq_8/11/2018
works now!

the app simply doesn't work. when on Apple Watch, tapping the app icon, it opens briefly then crashes. complication does not work either. I've been having trouble with other WatchOS apps though, perhaps this is why... until then, 1 star. EDIT: so it’s been like 2 years since I’ve used this app. today, I got a response from the developer which prompted me to redownload the app, and I gotta say, it’s a good update! stable, and functional! perfect!

★★★★☆Mario J Fox6/29/2017
Not Bad!

I was looking for an app that would allow me to put phrases or sayings on my Apple Watch, and this seemed to be one of the best. It allows you to type just what you wish, and it will show up on you watch! All in all, I would recommend this app. 4 out of 5 stars.

Version History (23)▼
5.014/10/2022
5.010/3/2020
4.546/28/2019
4.536/26/2019
4.526/7/2019
4.513/9/2019
4.53/7/2019
4.033/3/2019
4.022/26/2019
4.02/22/2019
Available In (115 Countries)▼
🇨🇦 Canada🇺🇸 United States🇦🇺 Australia🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Featured in: - Apple World's 5 Best Apple Watch Apps - iCulture Customize the complication on your Apple Watch! Do you need to remember somebody's n...

iOS App ID
1051636571
Content Rating
4+
Min OS
12.1
Size
77.2 MB
In-App Purchases
Yes
Publisher
Benjamin Kelsey

In-App Purchases (6)

NamePriceType
Scheduled Complications$1.99One-time
Random Complications$1.99One-time
Badge$1.99One-time
Countdown$1.99One-time
Doodle$1.99One-time
Master Unlock$7.99One-time