Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OZITECH - GAMES · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enter the game tap play on first level and it's just a hour of loading
ADs every 5 seconds and difficult to close. The controls are awful. There is no tutorial. It is over simplistic for a SWAT game. I dumped it in less than a minute.
Way to many ads. You can't skip or buy out. Gameplay is ok but you are forced to watch a 30 second ad before and after every mission
Mayday! The terrorist group hijacked passenger aircraft on the city runway. Play as sniper for the SWAT team and rescue hostage in this crisis situat...