Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dartmouth-Hitchcock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is fine for requesting refills, but it’s not helpful for checking the status of a prescription. It just says “being filled, should be ready soon,” even if the medication is on back-order and they actually have no idea when they will get it. You have to call them anyway, which makes the app somewhat pointless.
It’s day 30 since I submitted a request by text and through the app and I still do not have my medication that is not in shortage and does not need a PA. I have called numerous times and DHMC is well aware that the prescriptions are taking WEEKS via app to even start being filled. They only start filling them once you call many times.
My med account at the pharmacy uses the apostrophe in my last name. I’m not able to create an acct with the app because the app doesn’t accept the apostrophe. Any chance this can be fixed?
The D-H Pharmacy application allows our customers to manage their prescriptions including request for prescription refills, refill by scanning your la...