Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Agilityfeat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t work. One second and it errors out. Trash!
Doesn't work. Finds Hue 2nd gen tells you to make sure you hit the button within 30 seconds. Except it gives you 1 second before it errors out.
Well it found the bridge, but if you tapped on moods nothing happened and if you tapped on lights it takes you to your home screen....
Control your Philips Hue Lamps and create moods for your lights. - Manipulate the color to precision by changing the hue, brightness and saturations...