Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Konstantinos Papadakis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I compared this content blocker, Handblocker, with two others: Content Blocker+ and Ad Block Multi. I opened a clickbait article on Facebook (Oola, Diply, etc) like "25 people share the moment they realized they wanted to run away and hide because they went into public with no pants on" where each story is on its own page plastered with 30 ads, and tested each of the blockers, one at a time. Results: - Ad Blocker Multi blocked NOTHING - same as no blocker at all - Content Blocker+ and Handblock: both pretty good. Blocked all the ads scattered within the story content I came to see. Block lists and advertisers change over time. I tested these blockers on March 4, 2017.
It was working great on a site that I use but after upgrading to iOS 9.2.1 it no longer works. Hopefully an update is on the way.
One of the most obnoxious tech sites out there when it comes to embedded and instructive advertising is Boy Genius Report (BGR). It constantly sends visitors to download apps on the App Store, has full-screen ads and overlays, and is riddled with sponsors and ads throughout their articles. I tried this app with good hopes, but a number of their ads slipped through, while others such as Blockr successfully blocked every one of the elements. As an buyer of this app, I'll download again in the future if I see an update fixes the holes in their filter, but for now and for the sake of my sanity, it's uninstalled.
Welcome to Handblock, the most powerful content blocker for Safari! Handblock is an advanced content blocker for iPhone & iPad providing the best bro...