Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sulekha · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They call you everyday to take your money and force you to pay on the same day and the minute you pay, they vanish in thin air. Poonam called me everyday to buy their package and once I did, I did not get any leads for 4 weeks, I asked for refund and they are ignoring my calls, Poonam, Beena, Sunaina. Its a complete scam! I called their call center, Ahmed is a big fraudster who promised to look after the refund matter and never called back, Jagdish in Call Center says he is senior most over there and when I told him Motilal Oswal is calling me pretending to be a lead on Sulekha app, Jagdish is trying to act smart by asking, “who motilal oswal”. Never pay for their package and the minute they call, I think you should abuse them and cut the call!
Why is the email link mandating to go to app? And even then it does not take you to the context of the link worst still the link takes you to AppStore to open app from there and then you lose context. I wonder whoever is hired to test the end to end flow is not doing their job👎
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