Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OPPA JSC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is normal registration and sms registration, if somehow I did sms one then I can’t do normal one, because it says phone number is already registered, and what? Get new phone number to do full registration? Why can’t you convert to normal registration if you accidentally registered with SMS authorization? I’ve never seen such a stupid idea of having so confusing registration process. Uninstalled.
Though you can’t sync up an out of country credit card or bank acct with the app, after adding funds to your acct via Paybox, you can pay your bills via the app using your balance. The only missing vendor so far is our lift fee (citycom) Super app!
Good: Love the history feature and being able to easily pay everything without going to the paybox. Bad: Adding any new phone numbers to the templates does not work. It adds to the list but the template link does not work when you tap it.
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