Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hamad International Airport · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app will only work in a vertical orientation on my tablet and phone. The map is pretty good but if I can’t see it in horizontal orientation what good is it? It has potential but needs some fixes to be really useful.
I picked two different restaurants I wanted to try and it kept leading me into restricted areas. Not sure what was up but the employees were also confused.
Pretty convenient when you're at the airport.
Hamad International Airport (HIA) is pleased to announce our new HIA Qatar mobile app, your travel companion for a unique experience through our airpo...