Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Natalja Morozova · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I might have considered purchasing this app if they have just been upfront about the cost in the beginning. I had to sign up for a trial of a scan app that I had no interest in then I had to endure a commercial for audible which I already have, it would’ve been better if they just told cost upfront, this is a trend on the Internet with apps that very antithetical to normal American consumer experience. In our previous world we always know the price you don’t do this phony bait and switch thing over and over again, I know I’m an old baby boomer , but you start out and it just gets worse from there….
Well done, truly helpful, and fun. Well worth it. What more can you ask for?
It is very easy to use and it’s nice to have the highlights for the spoken words.
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| Name | Price | Type |
|---|---|---|
| Weekly Premium Subscription | $2.99 | Weekly |
| Monthly Premium Subscription | $4.99 | Monthly |
| Annual Premium Subscription | $9.99 | Yearly |
| Ads free usage | $12.99 | One-time |