Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andy Lee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s fine if you know exactly where to go or what to search for, but it’s tough otherwise. Would love to see… 1. Ability to move back and forth on screens within an event. As it stands, once you’re in a section of the bracket or a pool, the back button takes you all the way to home page and you have to search the event again. Makes score checks a terrible experience. 2. Make the Rules Table of Contents have actual hyperlinks. Borderline unusable otherwise. Great that they’re there for a quick check, but users are heavily discouraged from doing so without links. 3. Smarter event searching. Currently you have to search exact event titles, words in order, to find things. Apostrophes break the search (e.g, Women’s). When combined, the best you can do to search for the “2023 Women’s Northwest Plains Sectional Championship” is “2023 Women,” which isn’t great. 4. Search filters. It’s been said, but quick division filters would be great.
I am a student playing ultimate frisbee for my high school. I love the game, but find it hard to follow scores and live games because few sports apps offer coverage of ultimate. I think that the home page on the app, which sorely needs to be updated (the last videos are the 2019 highlight reels) could be a great place for live scores, club rankings, and news on your favorite teams.
Overall I think this (and the stats companion app) are great (and underutilized) tools for ultimate players and fans. One thing I would love to see added would be improved search functionality for teams and events; it would be great to be able to search by year (to see scores from historical teams or tournaments) or to be able to filter by things like competition/gender division when searching.
The official USA Ultimate mobile app brings the latest news, videos, championship event results & schedules, magazine and more to your mobile device....