Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Webb Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I only wanted to have a desktop notification when a Ring doorbell is pressed. Even though the app claims support for Ring, there's no way to trigger on a doorbell press. On top of that, this seemingly simple notification costs $4 per month.
Installed the app and it couldn’t connect to my services or when it did, there were no devices found.
Love that we can remotely manage locks, thermostats, cameras, and pool heat in a single app!
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