Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dmitrii Rozanov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My favorite part about this app is not only does it compare high quality hotels, but when choosing a hotel, the map is also included to where I can see what’s around the hotel without actually needing to open up a separate search page for the area. This was perfect to use for an area that I was unfamiliar with! I can see what’s in walking distance all within the app and it made my hotel decision so much easier. I also love how the app shows me what’s included at each hotel. It has such a nice display and easy readability layout design. I definitely recommend using this app!
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