Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eurobank Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So, hellenic bank does an app for the internet banking which: 1. Needs authorization with bank to work - you don’t have to do it via browser 2. Resets authorization when you don’t launch it for some time, change network and so on - you do not have to do it via browser 3. Has limited functionality - it’s full in the browser 4. Requires you to buy a new phone because the user doesn’t have latest OS - worjs in browser. Question is - why in the world did hellenic do an app that is in every way worse or incomparable to it’s web counterpart? Well, either a definition of ‘stupidity’ is here, or somebody did shred some budgets?
There should have a sign out option and not only close by throwing out/close the app.
The app is getting much better. However, I’m missing the log out button/link and a way to communicate with the bank.
Simple, smart banking wherever you are. • Biometric login - Biometric login • Contact Pay - Easy and instant payments to your smartphone’s contacts,...