Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paul Hangas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does exactly what I’ve wanted for years. It allows me to have more colors on my iPhone calendar. Thanks for making my OCD organizational mine happy!
So easy to read and easy to use. Can’t wait to see more features!
As advertised this app really brings color to my day! The view options are wonderful. The hidden feature of this app is the ability to pop into a view of one calendar and then pop back out again, so useful.
Color Calendar is a very colorful view of your existing iPhone Calendar. Simply open the app and all of your Calendar Events are displayed in color....