Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗County of Santa Cruz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I report graffiti to it A LOT. Graffiti is fixed within 1-2 days. I report pot poles (one fixed by 11am when they got report in the morning), shrubs to be trimmed so signs can be seen, storm damage, dead deer and 20 other needs. I love the MySCCounty app! Whoever made it deserves a raise.
I can’t report graffiti, the report issue tab won’t work. I have to wait until I get home to use my iPad. In the past I’ve been told I can’t report because I live in Capitola although I’ve had the same address in Soquel for 20 years. No place on the app to report problems with the app. The app is a great idea but needs fixing.
This app is a great idea theoretically but poorly executed. I have often tried to report incidents on my drive home but the app requires an active internet connection just to open. Given that many roads in the Santa Cruz county are in the mountain or other areas of low coverages reporting is simply not possible. That app should open and register your coordinates wherever u are and the report would be sent whenever the phone re-connects again. No brainier!
Santa Cruz County residents can report potholes, trash and other quality-of-life problems to local officials and track the progress. The app also enab...