Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Patrick Q. Kelly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really love the conceptual element of what's trying to be conveyed here but I feel a couple things could really top it off such as, when you get an interval or chord wrong have the option to play it back again so that way even if you guessed you can at least program that sound into your head or try and hear the sound it actually is. Also some context for people unfamiliar with what actually makes a chord or interval augmented/diminished
Music theory covering Notes (Notation / Piano), Key Signatures, Intervals, Chords, and Rhythms, that tests basic musicianship skills at an advanced le...