Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THUP Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As with all of the Thup games, Animals is fun to play and pleasing to the eyes. My kids played today and loved searching around for the correct animal. I love that they are learning fun facts about animals and some basic geography. Well done once again.
Up, Up and Away! Join Milo in his hot air balloon as he travels around the globe discovering the wonderful world of animals. Brave the icy tundra...