Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Market-IP · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I cannot log in on the app. A waste of time, especially as this seems to have been a problem for some time.
Can’t even use the app as it isn’t even letting me log in, just keeps saying user name and password is wrong, however when I log in on safari it works
Every time I try to log in it says that my password/username is wrong. Wishing I stuck with RAC black box insurance as their app actually works. Now I have to copy a link to use safari every time I want to check my score. 🤬
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