Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗REACH Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why did you change the app???!! The last version was so much better and easier to use. The drop in schedule was by day and easier to understand. Plus the update erased my member ship card from the app and I have no idea what I did with the actual card. Uuugghh!! Why???!!
I just downloaded it and cannot use it. It only shows 1/3 of the screen. The left part of the screen is black. I deleted it and downloaded it again, but it's still having the same problem.
Everything started out great with the app but now it's lacking information. Literally it doesn't have the information it had before. No one at the center seems concerned. Will probably delete. It's just not useful.
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